About us
At 30 Minutes Fit® we teach our members how to lead a healthier life with personalized online or in person coaching based on subscription plans, following optimal eating habits and exercising a minimum of 2 to 3 times per week for 30 minutes, using our electro muscular stimulation technology, all through our App, training from home or anywhere.
Mission
Create a community of fit and healthy members, with a culture and lifestyle change by following good eating habits, and workout routines designed for use with our electro muscular stimulation technology through our App.
Vision
Create the largest community of fit and healthy people, always being the leading and most innovative brand, in all the markets in which we participate, focusing on offering quality of products and services, value and the best support to our members, generating direct employment and indirect.
Values
Always deliver quality products and services with high professionalism. .
Premium support for our members and coaches.
Focus on generating success, value and results for the entire organization.
Seriousness, commitment, respect, dedication, patience, hard work, rigor, honesty, and tolerance.
For me, being fit means feeling good, eating healthy, following balanced meal plans, and doing at least 3 times a week a 30-minute exercise routine using our exclusive and highly efficient EMS technology.
Our history
From a personal experience to the creation of the 30 Minutes Fit® brand.
30 Minutes Fit® is a French-Mexican capital brand, created by Christophe Belloncle, based in the State of Mexico, and part of the M&B Holding group.
Due to the COVID pandemic in Mexico as of March 2020, most of M&B Holding's franchise-related brands went from being a healthy financial activity to almost nil, and this for more than 24 months.
This unpredictable situation generated a lot of stress for Christophe, who gained 15 kilos in only 3 months, between April and June 2020.
To save the businesses financial situation, he had to lay off valuable employees, close corporate and franchise units, cut operating expenses, halt investments, and inject capital from his retirement savings to support the operation's lack of cash flow.
Christophe turned 50 in July 2020, and will always remember this date as the most complicated period he has experienced in his professional and personal life.
Due to weight gain and physical discomfort, Christophe sought to solve this problem, since the gym and pool in his residential complex, which he used regularly, were closed for health reasons.
To regain shape and lose weight, Christophe created a methodology to be in shape, based on Diagnostic Fit, innovative processes through an App, and products with a high degree of technology in the fields of electro muscular stimulation, nutrition, and eating habits.
After 30 months of technological research and product development, 30 Minutes Fit® launches on October 10, 2023, with the aim of creating a community of healthy members taking care of their diet and doing exercise, at least 2 or 3 times a week, with 30-minute routines using 30 Minutes Fit® electro muscular stimulation technology, designed in France, and following online personalized coaching by certified nutritionists and EMS trainers through the 30 Minutes Fit® App and through subscription plans.
A great entrepreneurial story, with many business opportunities, and healthy changes for many lives has just begun...
Our team
Christophe Belloncle
Founder - President and CEO
Industrial engineer with more than 30 years of business experience in senior management in France, Mexico and the United States. Since 2007, he is a serial entrepreneur, creator of brands, concepts, products and services for B2B and B2C clients. He is the creator, visionary and promoter of 30 Minutes Fit®. He is heavily focused on product development and improving technology, marketing, logistics and member experience satisfaction, as well as overall management to grow the 30 Minutes Fit® member community.
Marisol Ruiz
Head Nutritional Coaching
With a degree in nutrition and food sciences, Marisol has 18 years of experience working at the Ángeles Lomas Hospital as a nutritionist where she has a private practice. She has dedicated herself to helping patients, the sick, the healthy, and people who want to learn to eat healthily. She has worked a lot in developing the 30 Minutes Fit® App, the recipes to offer each member the best eating plan to reach each goal. She is responsible for the Nutritional Coaching division.
Luis Razo
Head EMS Coaching
Electronics engineer, Luis has more than 40 years dedicated to sports, physical preparation and transforming lives through exercise. He has more than 15 years training and contributing with high performance athletes in artistic gymnastics. His passion is adventure sports and outdoor activities. Since Christophe made him discover the 30 Minutes Fit® EMS technology, Luis became passionate about the benefits of EMS for training, he has developed the training programs and will now be responsible for spreading his enthusiasm to every member. He is responsible for the EMS Coaching division.
Karen Salazar
Head Comunication
With a degree in communication, she has 8 years of experience in community management, design and social media management. She is responsible for internal and external communications, events, marketing, press relations and digital media including the 30 Minutes Fit® Channel and social networks.
Raúl Temimilpa
Head IT
Systems engineer, Raúl has more than 15 years of experience in IT, in administration and implementation of computer systems, web services and information security measures, both in the private sector and for the Federal Government. Responsible for managing and resolving computer system issues as well as their administration, planning and execution for the 30 Minutes Fit® App and website.
Noé Duran
Head Logistics
Noé has more than 10 years of experience in the operation of distribution centers, always taking care that the orders go out well packed with the right materials, to the satisfaction of the members. He is responsible for managing the logistics operation of 30 Minutes Fit® including inbound, inventory control, and shipping of products to members.
José Luis Hernández
Head Finance
José Luis is a CPA with more than 10 years of experience in general, analytical and fiscal accounting, in addition to managing operations with the 30 Minutes Fit® ERP system. He is responsible for cash flow control, accounting and finance for 30 Minutes Fit®.